Monday, 25 April 2011

Grayswood 1st XI versus Harting 1st XI – Opening day of the Season

Grayswood had a strong line up for the visit of Harting and were looking for an early season boost to their title aspirations. After winning the toss however, “the wood” were left to rue missed opportunities, as an uncharacteristically lacklustre fielding display let Harting amass 176 off their allotted 48 overs.



Reliable slip fielder Tucker failed to cling on to an edge in the 3rd over after good work from opener Nash. Grayswood were undeterred however, and soon fashioned another opportunity. Unfortunately for them it was that man tucker again who made a new best friend by snapping at his second chance. Hale continued to frustrate, and was fortunate on numerous occasions for edges or mistimed shots to fall inches short of the disheartened fielders. Norris on the other hand, proved to be a classy stroke maker, with cover drives straight out of the training manual.


 It took until there were 103 runs on the board, to finally dislodge the opening pair as Norris, having just celebrated reaching 50, edged to Tucker who took a smart diving catch down to his left off Al Green. This did however, serve to solidify his position as donkey of the day as, in finally catching the ball, he injured himself and would prove to be unable to bat in his preferred slot of number 3. The only positive to be taken from this injury was the humorous fielding he now had to conduct with his left hand. Grayswood plugged away as Harting attempted to propel their innings but after Gloak senior finally dislodged Hale the runs dried up, and wickets fell quickly as Conway and Nash got in on the act. Excellent death bowling in the last few overs from straight bowler Gloak and Nash enabled Grayswood to keep Harting at a total that should be within reach of their strong batting line up.



Grayswood required a rate of just over 4 runs an over and T.Nash, ably supported by Soper provided a solid start to the chase. Fielder was bowling with some pace and bounce but his misdirection cost him dear. Nash dispatched a short wide one to the boundary with an imperious cut that landed him shot of the day. Soper did get in on the act however and came a close second with what can only be described as a “no look hook” (coined by H. Nash) into the Grayswood tree. Having amassed 53 runs, “the Wood” were cruising until Deakin, who had bowled with guile for no reward had Soper caught at mid off. This proved to be a pivotal time to take a wicket as Gloak Junior played down the wrong line of one and Nash flayed a full toss towards the pavilion only to see it snaffled impressively by the waiting fielder. This sparked the traditional mini collapse of the middle order as young Bates bowled with accuracy beyond his years to dismiss H.Nash (8) and J.Green (O) in quick succession.




 Grayswood had slumped from 52 for 0 to 85 for 5 in no time at all and found themselves in the unenviable position of needing runs in a timely fashion without the loss of more wickets. Skipper Gloak and Ian “the Camel” Jackson set about rebuilding the innings with some flamboyant stroke play backed up by a strong rearguard. As Grayswood were seemingly getting back in the groove however, the Camel’s Cameo innings of 21 was brought to an end when he nonchalantly chipped into the grateful hands of mid on. Kent (0) swiftly departed and with the winning draw in sight Jonjo “Banjo” Conway made his way to the crease. Mr July helped the skippers’ aggressive batting with quick running between the wickets but was unfortunate to middle a chip shot down to mid off. The crowd were growing anxious as the winning draw had been attained and the banjo’s departure left Grayswood requiring an unlikely 20 runs to get off 2 overs with only 2 wickets left. The tension grew more still as A. Green was stumped sharply by Norris to give Harting a glimmer of hope. Tucker, tacking one for the team and struggling to hold the bat aloft, was called upon to face out the rest of the over without fuss. All that remained then was for the skipper to see his side hold out for the 4 points in the winning draw. Fielder, with 3 wickets to his name was given the ball and the young man again chose the back of a length aim it at his head tactic. Bizarrely, this almost worked as Gloak (45 N.O) flapped at a short one only to see the ball land safely between fielders, as a grateful groan echoed around the ground.

The final result then, a disappointing winning draw from a Grayswood side expectant of much more, and their fielding will need to be much improved to stand any chance against their old rivals Dogmersfield next week.

Donkey of the day: Alex Tucker.
Man of the Match: Andy Gloak (3 for 29  and 45 not out)

Wednesday, 20 April 2011

The final blog - Social Media Marketing



Social Media are defined as the various online technology tools that enable people to communicate easily via the internet to share information and resources (About.com). Developing from this, I am certain that if the general public were questioned as to examples of social media the majority would provide the likes of Facebook, Twitter, Youtube and blogging to name but a few. This is due to the increasing significance these sites have on our everyday lives, and below is a video that I feel solidifies this view, as do the statistics on Banking2020.com.

.

The question is then, how can, and do, companies utilise the social media phenomenon

The ability to reach out and engage with consumers via social media is increasing every day, and Youtube is at the forefront of this. Youtube gives the ability to share with millions of viewers simultaneously and the creators of the 3rd instalment of the Transformers trilogy utilised this platform to its full effect, implementing teasers to generate hype and the widely anticipated movie (out July 1st 2011) has over 22 million views. This type of Marketing is brilliant at creating speculation and anticipation as it hypes up interest in the product, months before its release (Crawford & Benedetto, 2008).

Since the infamous Dot Com bubble bursts, companies have instilled more confidence in the internet and it's sociability factor, first with MySpace and now the ever dominant Facebook. These sites allow for "hyper targeting" which "allows for greater relevance for a particular advert" (The Times) this results in the adverts seen on ones profile page, having been tailored for that specific person. Let me make an example I have used before; I am a keen sportsmen who goes to Bournemouth University, and what do I see when I go on my profile page? An advert for things to do in Bournemouth and one for a discount for a fitness aid (seen below).



These adverts generated are based on the "likes" of a person and their interests. Companies use this information to tailor adverts to specific users, which makes commercial and economic sense; they are finding their target market through the online data I have supplied about myself. There would be little point in running these adverts to a young girl who lives in Australia. This is one way in which social media sites are interactive.

Rafaeli (1988) refers to full interactivity as different to simply a reaction because of "the incorporation of reference to content, nature, form or just the presence of earlier reference" (pp119). E.g. a company has seen I have mentioned living in Bournemouth, in profile bio or statuses, and they use this previous information to tailor their advert to me. 

Interactivity is further increased as companies look to utilise the availability of co-production and crowd sourcing. Crowd sourcing is a way of utilising cheaper, sometimes even more knowledgeable amateurs as " smart companies in industries as disparate as pharmaceuticals and television discover ways to tap the latent talent of the crowd" (Howe, 2006, pp2). Companies are, in a way, crowd sourcing by making feedback available and actively encouraging consumers to inform them how they could be better via their social networking facilities. An example would be NetSquared, a company focused on intersecting technology and social impact, they provide an area on their site whereby readers and bloggers can provide feedback on how the companies’ blog can be improved. By communicating with consumers, be it blogs, Twitter or Facebook, companies can gain insight into any potential shortcomings of a product and satisfy its market. Furthermore the costs of running such a site are minimal. This is not however, to say that the views of the public are necessarily correct and the suggested changes need to be made.

I see Twitter as a way for companies and celebrities to promote themselves and inform people about potential news. An example would be IBM, who use their Twitter account to update consumers on information regarding themselves. A recent tweet states that:
New York State Recovers Millions of Dollars in Tax Debt With IBM Technology -http://www.ibm.com/press/us/en/pressrelease/34304.wss

IBM are clearly using this is an avenue to promote their work and news about themselves, which is why I find it interesting to follow. A consumer can find out the latest news about their favourite company or celebrity icon in the touch of a button, and the demand for Twitter has led to a Twitter app being created. I believe that the further technological advancements of I-phones and androids is actually another reason for companies investing in social network sites and here’s why. 

There are over 5 billion mobile phone connections worldwide (BBC, 2010), and the advancement of mobiles is decreasing the digital divide. Stump et al (2008) believe "mobile holds the potential for developing nations to leapfrog technologically since they are able to bypass the development of landline telephone systems" (pp398). The capabilities of these phones are increasing and the social media sites have jumped on the app bandwagon, mobile phones are actually being sold with a built in app for these sites due to their popularity. 



Combine this with the 3g capabilities of a modern day phone and these sites can now be accessed not only at the touch of a button, but in the most remote of places. Twitter can be accessed more easily, ergo, the companies Twitter site can also be accessed.
As with most things nowadays, there are of course ethical considerations that need to be made. Is it ethical to use data that people have provided, such as their hometown for means of advertising? I for one believe it is fine to do so and my blogging over the last few months would show this, and there are reasons behind my beliefs. First and foremost the advertising from companies on a Facebook page is very unintrusive and only takes up a small percentage of a person’s page. This is the key to social media marketing as consumers are often unaware that the information put online is readily available for companies as the diagrams I use below show.




I have used this example before but believe it shows how much more use companies can get out of social media websites, with that wealth of information available, strategic marketing campaigns can be utilised and can be hugely rewarding. Consumers can easily become irate if unwanted information about them is found out and negative word-of-mouse may occur, but as Eric Schmidt (Google CEO) says “If you have something that you don’t want anyone to know, maybe you shouldn't be doing it in the first place."


Word Count 1098

References:

About.com. 2011. Social Media – Social Media Definition. New York. Available from: http://jobsearch.about.com/od/networking/g/socialmedia.htm [Accessed on: 16th April 2011]
                
Banking2010.com. 2011. Social Media Statistics: By-the-numbers. UK. Available from: http://www.banking2020.com/about/ [Accessed on: 21st April 2011]

BBC NEWS. 2010. Over 5 billion mobile phone connections worldwide. UK. Available from: http://www.bbc.co.uk/news/10569081 [Accessed on: 20th April 2011]

 Crawford, M & A. Di Benedetto, New Products Management, 9th Edition.UK, 2008, McGraw Hill Irwin

Howe, J., 2006. The rise of crowdsourcing. Wired, 14(6). Available from:

Rafaeli, S., 1988. Interactivity: From new media to communication, Sage Annual Review of Communication Research: Advancing Communication Science, 16,110-134.

Richards, J., 2007. Social Networks get personal with “hyper-targeting”. The Times. UK. Available from: http://technology.timesonline.co.uk/tol/news/tech_and_web/article2810857.ece [Accessed on: 18th April 2011] 

Stump, RL., Gong, Wen., Li, Zhan., 2008. Exploring the Digital Divide in Mobile-phone Adpotion Levels across Countries. Do population Socioeconomic Traits operate in the same manner as Their Individual-level Demographic Counterparts? Journal of Macromarketing. 28(4) pp397-412.